A logo can help your business stand out from competitors and create a positive association with customers. It serves as a unique graphic sign or symbol that provides recognition in the market. Here are some tips on how to create a logo that will represent your brand effectively:
What is a logo?
A logo is not just a graphic symbol, but a reflection of the values of the company. It’s also key to identify your brand from others in the market. A logo is needed for several reasons:
- Stand out from competitors
- Protect goods from fakes
- Reflect the values of the company
- Create positive associations for customers
Types of logos
There are three common types of logos:
- Graphic: A logo that contains only a picture, often abstract or a key character of the company. This type is less common but can be more memorable.
- Text: A logo that contains only text, often in a stylized form. The font of the text should be visually appealing and stand out.
- Combined: A logo that contains both text and graphic elements, often with the text inside the image.
How to create a logo
Here are the steps to follow when creating a logo:
Study the company and its competitive environment. This stage involves finding and creating a unique graphic sign that will differ from competitors.
Develop sketches. Start by developing rough sketches on paper, without worrying about quality. Many different options should be drawn before the ideas are exhausted.
Choose a graphic editor. There are plenty of options for graphic editors in the modern world. The creator of the logo should choose the program that they are most comfortable working with. The graphic editor also facilitates the transfer of the sketch version onto digital for further refinement.
Choose corporate colors and font. The colors and font are key components of the logo. Corporate colors should be aesthetically pleasing and psychologically appealing. The font should be in harmony with the color and reveal the essence of the company.
A high quality and memorable logo is a perfect blend of symbols, shades, and fonts. The logo is the basis of a future brand and its main element. Therefore, the creation of a logo should be taken with great care. Turbologo is a free online tool that can help you make a professional logo easily.