Is your website dying? Do you see a significant decline in your website traffic?
There could be many reasons for this.
There are many websites that suffer from less traffic and go extinct. We don’t want that to happen to your website as well. If you are witnessing a visible decrease in your traffic, it is alarming, and you should get to work before it becomes a bigger problem. Your SEO agency Rossendale helps you identify the problems in your current website and creates a plan to make it better for your business.
Modern marketing consists of many elements, and running a successful website is one of them. E-commerce businesses are on the rise, and as people are becoming more and more comfortable with online shopping, there’s no stopping them. You can see there has been a visible rise in online shopping in the last couple of years, and the reason for that is most businesses are serving customers in a better way online. You need to have a good and dependable website to build a reliable relationship with your customers. If you have identified a decline in your website traffic, here are some things you can do to revive your traffic with SEO.
See What You Can and Can’t Fix
Businesses spend too much time on things that they can’t do. Once you have identified a problem in your website, check whether you can fix it or not. If it’s some links that are showing errors, it is definitely something that you can fix. However, if you have built something suitable for the previous algorithm but now it has changed, you cannot challenge the entire algorithm. Hence, you need to focus on the things that you can fix and not waste time on something that’s out of your hands.
Create a New SEO Plan
If you think you have a good SEO plan, but there’s no positive change in your website ranking and traffic, it probably isn’t as good as you think. This is your time to change your SEO plan. You need to hire a good SEO agency in Rossendale that can help you create a new and effective SEO plan. You need to be updated with the algorithm because the technology is getting smarter with each passing day, and you also need to keep moving with it.
Edit and Republish Content
Old content might be the reason for the decline in your website traffic. If your existing content is not providing value to the customers, it is just taking up space on your website. It might also be the case that your old content contains outdated information, and Google wants its audience to get recent updates. You should go through your old content and check whether you have talked about outdated trends and attached links to sites that don’t exist anymore. Edit your content and republish it so Google can index it and count it as a ranking factor.
Fix Technical Errors
There might be technical errors that are causing your website to lose its credibility. Your digital marketing agency in the UK will have a technical team that will analyse your website’s technical aspects and solve the errors. It can be a broken link or a page on your website that’s not loading. Once you have straightened your technical errors, you can see a prominent change in your ranking again.
Create New Content
Google wants you to be active on the Internet. Posting content once a year will not help you rank higher on the search engines. With republishing old content, you also need to create new content for your website that talks about new trends and practices in the market. This will help you stay trendy, and Google will know that you are posting regularly. An active website is a lot more credible for the audience and Google than the one that hasn’t posted anything new in months.